"Expert testimony and prescient evidence inform this alarming tech-sposé into the social impact of digital advertising, which asks a difficult question: Is global democracy the collateral damage of online capitalism?"
— Hot Docs
The internet has come to be known as a largely free way to access information and form community. Yet the tech companies behind this ostensibly free service have become the highest -profiting corporations in history. How can that be?
The Click Trap peels back the curtain on the largely hidden world of online advertising, which has grown into an industry that takes in a half-trillion dollars annually. This massive windfall doesn't just come from buys from advertisers themselves, but also from selling large collections of user data to the highest bidders, with little concern for how they might be used. And with revenue generated by clicks, and clicks generated by outrageous content, a feedback loop has developed that pushes online communities towards extremism. Featuring exclusive insights from leaders in journalism, technology, and democracy, The Click Trap plainly illustrates the material harm being caused by the current paradigm of digital advertising.
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