Reviews and Festivals
. An excellent
feature-length documentary profiling the leaders of the movement
integrating environmental sustainability in business practices. Ray
Anderson has an amazing screen presence and his story is expertly told.
The fact that so many innovations in business and industry are caused by
integrating environmental sustainability is making it a popular subject
in business, management, and leadership programs around the world."
— Educational Media Reviews Online
A surprisingly captivating narrative.... So Right So Smart
is part of the second wave of environmentalist documentaries which tend
to offer solutions and olive branches instead of scoldings and
— Video Librarian
"A powerful message of profound business opportunity. The perfect tool for any company seeking to make systemic breakthroughs in their business model."
— Amit Jain, MBA - LEED AP Management Consultant
"Extremely engaging and conveys clear benefits for businesses going green. Offers many useful ideas to individuals at all levels of business."
— David Feldman, Executive Director, Bethesda Green
"A visionary film that proves sustainability is good for the earth and good for your business."
— Joanne Bohigian, President/CEO, Foster City Chamber of Commerce
"So Right So Smart
... succeeds big time. The documentary showcases some of the country's household business names that have turned the green corner and profited. The film discusses the issues, doubts, and challenges that await any management contemplating going the green way. A must watch for all...."
— Green Business Bureau
"Excellent and well-pitched to a number of levels of students - some of whom may well prove to be the Ray Andersons of the future."
— Prof. Eric W. Orts, The Wharton School, University of Pennsylvania
"I used the film as an introduction to my MBA and undergraduate classes in sustainability. The film does a good job of introducing key concepts about life cycles, organizational culture change and leadership for sustainability. My students found it interesting without being too preachy or one-sided."
— Dr. Stephanie Bertels, Beedles School of Business, Simon Fraser University, Vancouver
"With inspiring stories and interviews with leading environmentalists, this film would be excellent for high school business or environmental studies classes."
— Green Teacher Magazine
"So Right So Smart
quickly and compellingly makes the case for why doing business sustainably is not only needed, but can be exceptionally profitable, even in, or perhaps especially during challenging economic times. And they do it without coming across as unrealistic or ungrounded in reality. On the contrary, they show it all, including the doubts, the issues, the challenges to it."
— Paul Smith, Sustainability Consultant
"So Right So Smart should be required viewing for every executive and every employee in every corporation with more than 50 people."
Wild & Scenic Environmental Film Festival, Best of Festival
Reel Earth Festival, Best Feature
Washington DC Environmental Film Festival
American Showcase, Atlanta Film Festival
Savannah Film Festival