Hello Guest, Log in!

So Right So Smart

A Film by MagicGreen Productions

86 minutes and 56 Minutes

Scene Selection • SDH Captioned

Grades 9 - Adult
Item #:SOR-1040

Select DVD License (limited PPR included)

K-12 Schools, Public Libraries- $89
K-12 DVD + Digital File - $139
Colleges, Businesses, Other Groups - $295
Colleges (DVD with Digital Site License) - $395

So Right So Smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change provide hopeful models for the larger business community and other institutions.

The primary focus of the film is a behind-the-scenes look at the transformation of Interface Inc., a global carpet manufacturer led by Ray Anderson, one of the early pioneers of green business practices. In 1994, Anderson read Paul Hawken's The Ecology of Commerce and had an epiphany: the planet was in crisis and his business was contributing to the problem.

Anderson spearheaded an often-challenging effort to transform Interface to a "restorative enterprise". Working with heart and commitment, Interface surrounded itself with some of the top experts in sustainability to educate and hold the company accountable.

The film also includes shorter profiles of several companies who started out with a commitment to green business practices: Stonyfield Farm, Patagonia, Herman Miller, Seventh Generation and New Belgium Brewery.

Prominent environmental authors and business experts share their experiences and insights, including Paul Hawken, John Picard, David Suzuki, Janine Benyus, Mona Amodeo, Jonathan Lash, and Hunter and Amory Lovins.

Top executives featured in the film along with Ray Anderson include Yvon Chouinard of Patagonia, Gary Hirshberg of Stonyfield Farm, Doug McMillon of WalMart, Dan Hendrix of Interface and Paul Murray of Herman Miller.

Purchase at any of the above levels includes one DVD licensed for internal use and screening in your business or institution only, not for public screening. For multiple DVDs, license to screen the film in a public setting, digital rights, use of film clips or other rights, please contact us.

So Right So Smart
So Right So Smart

related films