Mama Earth: Eco-Econ 101

With humor and compassion, Mama Earth provides an inspiring introduction to the concepts of environmental economics, sustainability and new paths to healthier communities and protecting natural resources, all while attaining a more profitable bottom line.

Employing concepts of sustainability, ecological economics, and natural capital, the film shows how conventional economics encourages exploitation of our natural resources, ignoring the value of critical goods and services like clean air and water, fertile soil, and other natural assets.

We hear from economists who propose a new model that puts a hard currency value on the virgin resources, considered “Natural Capital,” being harvested from the earth, and impose a value on the burden of squandering these resources in the forms of waste, byproduct and pollution. Mama Earth dispels the myth that being eco-friendly is merely an altruistic endeavor. In the future, it will be the way businesses not only positively impact the environment, but their bottom line as well.